a trade fair booth concept for Weber:

Grill like the gods!

The feast!

Inspired by ancient paintings of the feasts of the gods, the central feast table in the booth embodies the timeless ritual of gathering to share a meal. This iconic symbol of unity and connection reflects Weber’s commitment to fostering meaningful moments. Positioned at the heart of the space, the table isn‘t just a piece of furniture- it’s a representation of unity, connection, and the communal experience. It reinforces the brand’s role in bringing people together- showcasing Weber grills as the essential centerpiece of every gathering and creating meaningful, shared moments.

The table…

stands out as the centerpiece of the booth, instantly recognizable and drawing attention with the brands red color. Designed for visibility and connection, it invites visitors to gather, turning the booth into a lively hub for conversations and engagement that reflect Weber’s focus on quality, community, and shared experiences. Filled with a variety of delicious food, it’s the perfect place to take a break, enjoy a bite, and connect with potential clients or business partners.

& the mood

The gods

... symbolize strength and excellence, appealing to traditional customers without relying on clichés. Quality and durability are emphasized, while a contemporary booth design will target those driven by aesthetics. The family-focused narrative is reimagined into a fresh, inclusive experience, but keeping Weber grills a symbol of community.

The final product!